Who we are

To unite humanity.

We see the world as one,

where humans support humans.

The vision for our future is an established network of socially responsible entrepreneurs, profits for goods, beneficiaries of funds with a clear win-win for all stakeholders. Ultimately, we are building bridges between like-hearted actors. Together, let’s shed a new light on what social contribution means by shaking the status quo and breaking the stigmas.  By tackling specific community challenges, we connect solution providers with expressed needs.

Please join us by supporting our work in the US and abroad.


We bring positive change

that goes hand in hand with empowering

the local population.

We go to places where cameras don't and stay until after they leave. Bringing positive change goes hand in hand with empowering the local population and moving away from the “charity” concept, which keeps people in a relationship of dependence and expectations. We want our “beneficiaries” to strive and be the owners of the solution.

Smile for Hope doesn’t follow a single path when it comes to helping individuals and communities in need, but instead we pursue issues that are overlooked, underrepresented or just ignored by society as a whole. 


Smile for Hope works with communities to address their needs for a better life.  For example, Smile for Hope has helped rebuild homes and schools following earthquakes in Nepal, we have held art therapy and education classes in support of children, conducted training and awareness programs on topics that are considered shameful or touchy.

Smile for Hope USA Team
Zeina Abdo - Founder, Smile for Hope/Secretary, Smile for Hope USA

In November 2011, Zeina made a life-changing trip to Nepal that would lead to the establishment of Smile For Hope in April of 2012. What started as an organization dedicated to benefitting pediatric cancer patients, and increasing access to healthcare in far-flung and forgotten mountainous regions, has grown into a much larger vision.

Zeina sees a world where hope, love, and compassion are limitless, even if resources are not. She believes in a world where humanity is cherished, and where everyone has the opportunity to achieve the livelihood they see for themselves. She does not believe this will be accomplished through band-aid solutions where “charity” is given, and dependence is formed. She sees a world where empowerment is the panacea, and sustainable change is the result.

She envisions Smile For Hope setting a standard for nonprofit and for profit organizations to implement practices that lead to long-term change, to partnership and collaboration between equally passionate and globally-minded parties, and to products that are kind and fair to the Earth and all of its inhabitants.

She wants to inspire a movement and reframing of mindset that will engage and be introduced to individuals at a young age, and that will then ripple to influence older generations, in order to inspire positive changes for all.

She recognizes that there are universal struggles that connect populations all over the world, but there is a perceived disconnect due to different cultural contexts. No obstacle should be tackled alone, and many solutions to a lack of basic needs can be transcended across discrepancies in lifestyles or beliefs.


Smile For Hope will be the connector and educator of all people, and will be the catalyst in creating a unifying push towards understanding and teamwork amongst all people to better this space we each call home.

Facebook: https://www.facebook.com/zeina.abdo.376 
Twitter: https://twitter.com/zeina1976 
LinkedIn: https://ch.linkedin.com/pub/zeina-abdo/2/a78/447 


Kerry Counts - Treasurer, Smile for Hope USA

A native Californian, Kerry has roamed the world and the biggest brands within her 25 year career, starting in San Francisco, USA, at J. Walter Thompson. After getting her MBA, she then spent 12 years in London between AMV/BBDO and Ogilvy & Mather. It was finally Saatchi & Saatchi that brought her to Switzerland to lead as COO in 2007.

A master of marketing management, digital strategy, customer insight, advertising, and integrated marketing, Kerry, above all, connects the dots. She makes things flow, and it is such things as bringing together diverse skills and people to work together successfully, as well as a full understanding of clients and their needs, that spur her on.

It followed naturally for her to co-found Squids Network in 2011. She broke down the walls and hierarchies of a typical organization and remade them around new principles that reinforced adaptability and agility: trust, common purpose, transparent information sharing, and decentralized decision-making authority.


Kerry provides Squids the leadership that network orchestration requires. With a transparency that is essential, she empowers team members and creates an environment where everyone can and does perform to their best ability rather than being micromanaged – a shift from commanding to co-creating and where facilitation and collaboration are key.


"You may say I'm a dreamer but I'm not the only one

I hope someday you will join us and the world will be as one"

- John Lennon

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